When your project budget is more than $1 billion, there are bound to be high expectations — and that’s definitely the case with the Atlanta Braves’ construction of SunTrust Park along with a new entertainment district by the name of The Battery Atlanta.
The Atlanta Braves will move from their downtown home at Turner Field — where they’ve been since the 1997 season — to SunTrust Park in Cumberland in 2017. The stadium, parking and related infrastructure is set to cost $672 million, according to the Cobb County Government’s records. They are also constructing an entertainment district for $400 million.
This project is not only a first for Cobb County, but it will also include some components that are unique on a national level. We take a look at what you can expect to see with SunTrust Park.
SunTrust Park Backstory
The area now known as SunTrust Park, which is located near the Cobb Galleria, was undeveloped before the Braves decided to move there. So, contractors started with a clean slate after clearing trees and grading.
One of the reasons for it being untouched was because of the site’s natural gas lines. Before construction could begin, they had to move the lines, which cost about $14 million, according to the Cobb Business Journal.
Creating a 24/7 Experience
The new park will host more than just ballgames: There will also be an entertainment district, named The Battery Atlanta, surrounding the ballpark.
Here’s how the $400 million entertainment development will be split up, according to Beacham & Company Realtors:
- 750,000 square feet of multifamily residential space
- 630,000 square feet of office space
- 500,000 square feet of retail space
- 450,000 square feet of hotel space
- 100,000 square feet for miscellaneous use
The district will feature restaurants like Antico Pizza, Cru Food and Wine Bar, Tomahawk Taproom, Superica and a steakhouse concept with Chef Linton Hopkins. They are looking to have 20 restaurants and 40 retail locations, which are yet to be released.
The Braves are also teaming up with Live Nation to develop The Roxy Theatre, a 53,000-square-foot entertainment venue that will bring about 40 music and comedy shows a year. The indoor space will have standing room for 4,000 people, according to the Atlanta Braves’ site.
The original Roxy was a classic downtown theater on Peachtree Street that was demolished in 1972 to make room for the Westin Peachtree Plaza hotel.
The Omni Hotels & Resorts will be a part of the mixed-use community, featuring 16 floors with 260 guest rooms and suites, according to The Battery Atlanta website.
Office space will also be a significant component of this new district. Comcast will have their regional office headquarters, One Ballpark Center, in The Battery Atlanta. The office will house more than 1,000 Comcast employees, and the majority of those positions will be new and added after construction.
Comcast will also deliver multi-terabit network capabilities to SunTrust Park, making it the most technologically advanced mixed-used development in the United States. They will provide video, voice and high-speed Internet connectivity for the entire area.
Bringing Home the Revenue
The new stadium and surrounding entertainment district will create thousands of new positions and help support the local economy.
During the construction of the stadium, there have been more than 5,227 jobs created, with a payroll of more than $235 million, according to the Atlanta Sports Council. The new stadium employees will also be looking for housing — increasing occupancy rates — and workers and visitors will help increase retail sales and traffic.
Once the park opens, it will create 4,014 new jobs, according to an economic analysis by Atlanta-based Brailsford & Dunlavey. The report shows stadium employees will earn $60.8 million a year, and $15.1 million of that will go to employees living in Cobb County. The operation is expected to create $4 million in tax revenue for the county.
The county is projecting it will receive $660,000 more than first projected from hotel-motel taxes and an additional $200,000 a year from new car rental tax in unincorporated areas of the county, according to The Atlanta Journal-Constitution.
Let’s Play Ball
HighGrove Partners excited to see SunTrust park as it nears completion. Since 2011, HighGrove Partners has been the official landscaper of the Atlanta Braves and maintains everything outside of the actual ballpark at Turner Field.
If you’re looking for a landscape maintenance partner for your Atlanta-area commercial property, let our experts at HighGrove conduct a complimentary property assessment of your site. You can also call us at 678-298-0550 or contact us online.
And be sure to check out our 2015 Commercial Property Trends Report below for more tips and trends to help your commercial property become more attractive and more sustainable this year and for years to follow.
Images: Atlanta BravesLast modified: October 19, 2015