Your property needs to be at its best 24/7 when it’s on the market.
But, that’s a tall order, especially when you’re probably already wearing too many hats as a property manager.
Start by making some key changes and updates that will add value and attract prospective owners.
Here are three ways you can better market your Atlanta commercial property.
Embrace Sustainability
Incorporating energy-efficient elements can be a win-win for the current and future property owners. That can help increase the sustainability factor — something new owners and tenants expect — and lower the utility bills.
One option is to install an irrigation system, or upgrade your current system to make it more efficient and reduce your water usage. A sustainable water system can save you millions of gallons of water a year, which equals big savings for owners and tenants.
Another way to incorporate efficiency on your site is by installing LED landscape lighting. Here are some of the benefits of LEDs compared to incandescent lighting, according to Energy.gov:
- Uses 75 percent less energy
- Lasts 25 times longer
- Emits little heat, reducing the risk of combustion
- More resistant to breakage
Having LED lighting on the property will increase its value, as well. These lights will also provide a sense of security and safety for tenants and visitors. Use these along walkways, entrances, parking lots and along the sides of the building for the biggest impact. You can also use them to highlight plant beds or trees.
Remember: No one wants to buy a money pit, so being able to show prospective owners how efficient the property is can really set it apart. Plus, you’re benefiting from that sustainability until it does sell.
Maintain Landscape’s Curb Appeal
Properties don’t often sell overnight, so you need to keep it looking its best while it’s on the market. You can do that with regular maintenance services like mowing, edging, pruning, mulching, lawn care and seasonal color.
Your landscape is the first thing prospective owners see when they visit the site. It needs to be aesthetically pleasing, visible to passersby and easy to maneuver — all things that can be achieved with landscape maintenance.
And if your property is on the market during the winter, make sure you have a snow and ice control plan. That will help prevent slip-and-fall accidents, reducing the property’s liability, which future owners will appreciate.
Work with the Pros to Better Market Your Property
Don’t go at it alone when your property is on the market. Instead, turn to a commercial landscaping company to help you enhance, maintain and add sustainable elements to your property.
At HighGrove Partners, we provide commercial landscaping services, landscape maintenance and water management for properties throughout Fulton County and the Atlanta metropolitan area.
We know how to make a big impact with landscape maintenance and design, and we can bring that expertise to your site to help it stand out.
Contact us at 678-298-0550 or online to see how we can keep your property marketable while it’s on the market.
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Last modified: March 23, 2016